By: Dan Vanrenen
17th May 2024
Poor data quality costs businesses an average of £12.9 million annually in lost revenue and missed opportunities. A striking example comes from Uber, which had to repay tens of millions of dollars to its New York drivers due to an accounting system error that incorrectly calculated driver commissions, resulting in underpayments of approximately £720 ($900) per driver.
Clean, accurate data forms the foundation of effective business intelligence and decision-making. When organisations leverage professional data cleansing services, they gain access to actionable analytics that drive marketing success and revenue growth.
Even minor data errors can have massive consequences. In 2018, Samsung Securities learned this lesson when a simple data entry error cost them £240 million due to incorrect dividend payments.
Data scientists typically spend 80% of their valuable time cleaning and preparing data rather than analysing it. By outsourcing data cleansing, businesses can redirect these highly-paid professionals toward generating valuable insights and analytics.
Professional data cleansing services offer the flexibility to scale operations up or down based on business needs. This adaptability helps organisations respond quickly to market changes and seasonal fluctuations.
According to Gartner's research, organisations lose approximately £10.3 million yearly from poor data quality.
Studies show that it costs ten times more to complete work with flawed data compared to working with clean, accurate information.
Professional data cleansing services deliver compelling benefits:
By partnering with data cleansing experts, businesses gain access to cutting-edge technology and specialized expertise without the substantial investment in infrastructure and training. This strategic approach enables organisations to maintain competitive advantage while focusing on their core competencies.
Clean data empowers businesses to make informed decisions, target customers more effectively, and achieve sustainable growth. For organisations serious about scaling their operations and improving their bottom line, professional data cleansing services represent a crucial investment in future success.
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